WLQM-FM (REAL COUNTRY 101.7) Provides full-service local programming with a format of country music, further enhanced by NASCAR racing, play-by-play High School Sports, weekday morning local newcasts, National and World News and a host of community affairs programming. WLQM-FM is also heavily involved and committed to numerous non-profit and civic club events and fundraisers throughout the year. The station's commitment to community service has been recognized multiple years by The Virginia Association of Broadcasters, American Cancer Society and many other organizations.
WLQM-AM (1250 THE LIGHT) is the sister station and programs a format of urban gospel for the Franklin-Southampton area. For many years, a staple of the station's On-Air programming has included numerous broadcasts each weekend by area ministers and churches; including the live broadcast each Sunday morning from Franklin Baptist Church. WLQM-AM believes a strong commitment to religious and inspirational programming enhances and creates stronger bonds within the local community.
“To own the Western Tidewater radio market in sales, programming and promotions”
Mission Statement -
“To deliver quality programming to our listeners and creative marketing strategies to our advertisers, in the Western Tidewater market.”
Purpose Statement –
“Our radio station's success solely depends on how we become an integral part of our community's day to day life. Our sales team shall be the leading authority on marketing and advertising by always applying customer centered ideas. Our programming shall always offer new and compelling ways to entertain, connect and inform our listeners. As we continue to grow, our primary focus will center on three core areas: our advertising partners, our listeners and our employee team.”